Global sales of natural and organic cosmetics are projected to hit $14 billion this year, according to a comprehensive study by Ecovia Intelligence. The market, which saw a slowdown due to the Covid-19 pandemic and economic uncertainties, is now showing signs of recovery and growth. Ecovia Intelligence has been monitoring this sector since 2003, collecting data on market trends, key players, and product developments.
North America and Europe currently dominate the natural and organic cosmetics market, accounting for over 80% of total sales. The United States leads the market, with Asia emerging as the fastest-growing region, fueled by a surge in new product launches. Both established and new brands are capitalizing on the demand for natural and organic beauty products.
Product certification has become increasingly vital in this market, with over two-thirds of sales in countries like Germany and France coming from certified products. Standards like COSMOS and NATRUE are prominent in Europe, with France and Germany boasting the highest share of certified products. Globally, certified products make up about 26% of all natural and organic cosmetic sales.
Distribution channels for natural and organic cosmetics have expanded beyond traditional outlets like health food stores to include drugstores, pharmacies, department stores, and beauty retailers. Online retail has gained significance, especially during the pandemic. Brands are diversifying their sales channels, tapping into hair and beauty salons and other non-retail avenues.
The competitive landscape has undergone a significant transformation, with multinational giants like L’Oréal, Estée Lauder, Unilever, and others now actively involved in the natural and organic cosmetics market. Some have introduced natural and organic lines to their existing brands, while others have acquired niche natural/organic brands.
Ecovia Intelligence predicts continued market growth in the natural and organic cosmetics sector, driven by increasing consumer awareness of synthetic chemicals in beauty products. Consumers are gravitating towards natural and organic alternatives as they become more informed about the potential health risks associated with ingredients like parabens and mineral oils.
As the demand for natural and organic beauty products continues to rise globally, the industry is poised for further innovation and expansion. With a focus on sustainability, clean beauty, and consumer health, the natural and organic cosmetics market is set to witness continued growth and evolution in the years to come.
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