Thailand’s vibrant colors and playful spirit took center stage at Milan Design Week 2025 through the ‘Slow Hand Design 2025 & FRONT 100’ exhibition. Themed ‘Cutie Thai: Plaisir d’Amour,’ the showcase by Thailand’s Department of International Trade Promotion (DITP) aimed to offer visitors a delightful escape filled with eco-conscious materials and bold designs.
The event, held at Superstudio Più during Milan Design Week, featured 24 talented designers curated by Eggarat Wongcharit and designed by Trimode Studio. This collaboration between the DITP, the Ministry of Commerce Thailand, and the Thailand Creative Culture Agency (THACCA) aimed to showcase Thailand’s sustainable design direction to a global audience.
Thai design has always emphasized emotional connections through objects, focusing on emotional comfort while being environmentally responsible. The 2025 exhibition highlighted Thailand’s playful and culturally rich designs that promise to bring joy to people worldwide. One of the standout symbols was Moo Deng, a pygmy hippopotamus representing Thai charm and cultural storytelling.
The showcased designs at Slow Hand Design 2025 included a variety of pieces crafted from sustainable materials, such as recycled aluminum cans, chicken feathers, and Sukhothai silverwork. Each creation told a unique story, from handcrafted masterpieces to collections reimagining traditional Thai tracery and utilizing industrial waste.
Thailand’s design narrative extended beyond aesthetics, with an emphasis on emotional comfort and cultural storytelling. The designs presented at the exhibition reflected Thailand’s commitment to sustainability and creativity, offering a glimpse into the country’s rich design heritage and contemporary innovations.
The ‘Cutie Thai: Plaisir d’Amour’ exhibition not only showcased Thailand’s design prowess but also highlighted the country’s commitment to sustainability and creativity. Through innovative use of materials and a focus on emotional connections, the exhibition offered a unique perspective on Thailand’s design philosophy and cultural heritage.
Slow Hand Design 2025 & FRONT 100 served as a platform for emerging designers to push creative boundaries and showcase their talents on an international stage. The event not only celebrated Thailand’s vibrant design scene but also emphasized the importance of sustainability and emotional storytelling in contemporary design.
Thailand’s presence at Milan Design Week 2025 was a testament to the country’s design evolution, blending traditional craftsmanship with modern sustainability practices. The exhibition not only showcased Thailand’s design talents but also highlighted the cultural richness and creative spirit that define the country’s design landscape.
Through the ‘Cutie Thai: Plaisir d’Amour’ exhibition, Thailand successfully captured the essence of its design philosophy – a harmonious blend of vibrant colors, playful forms, and sustainable materials. The event not only celebrated Thailand’s design heritage but also offered a glimpse into the country’s innovative approach to contemporary design.
Slow Hand Design 2025 & FRONT 100 at Milan Design Week 2025 was a celebration of Thailand’s design ingenuity, showcasing a diverse range of creations that reflected the country’s cultural richness and creative spirit. The exhibition highlighted Thailand’s commitment to sustainability and emotional storytelling, offering a unique perspective on the country’s design landscape.
📰 Related Articles
- Stockholm Design Week Showcases Modern Scandinavian Design Trends
- Winners Revealed: Innovations in Sustainable Packaging Design
- Tara Sutaria and Veer Pahariya’s Romantic Showcase at Couture Week
- Sustainable Homes Redefine Eco-Friendly Design in Architectural Landscape
- Princess Kate Inspires Sustainable Fashion at British Design Event