Véronique Nichanian, the creative force behind Hermès Men’s universe for over three decades, recently brought her signature architectural elegance to Hong Kong. As she prepared for her winter 2025 men’s collection runway show at the iconic Kai Tak Cruise Terminal, Nichanian exuded a sense of calm amidst the bustling city.
Reflecting on Hong Kong’s vibrant energy and unique architecture, Nichanian highlighted the city’s evolution over the years. She marveled at the constant energy that drives artistic expression in the city and how its architecture influences its inhabitants. For Nichanian, each visit to Hong Kong revealed a new layer of creativity and dynamism.
The choice of Kai Tak as the runway venue held special significance for Nichanian. The former airport, known for its challenging approach, symbolized Hong Kong’s economic growth and transformation. Against this backdrop, Nichanian’s longstanding tenure at Hermès resonated, having shaped the brand’s menswear narrative from its inception.
Driven by a desire to blend tradition with innovation, Nichanian’s collections embody a timeless narrative that evolves with each season. Her design ethos focuses on creating a harmonious balance between classic elements and contemporary trends, emphasizing the importance of craftsmanship and soulful creation in a fast-paced world.
For the winter 2025 collection, Nichanian embraced architectural motifs in her designs, playing with geometric patterns and sharp silhouettes. The interplay of soft fabrics and angular shapes created a visual dialogue that mirrored the city’s urban landscape. Colors like blood orange and celadon blue added depth and contrast to the collection, further emphasizing Nichanian’s artistic vision.
Known for her meticulous approach to color selection, Nichanian believes in the transformative power of hues in menswear. Contrary to conventional practices, she starts her design process by choosing colors that resonate with her vision, leading to unexpected yet cohesive collections that challenge traditional norms in men’s fashion.
During the runway show in Hong Kong, the blend of textures and fabrics created a sensory experience for the audience. Models weaved through concrete beams and columns of light, showcasing the fusion of warmth and industrial elements in Nichanian’s creations. The casaque motif, a nod to Hermès’ equestrian heritage, added a playful yet sophisticated touch to the collection.
As the show unfolded, local personalities and models brought Nichanian’s designs to life, embodying the spirit of the collection against the backdrop of the city’s architectural marvels. The soundtrack, curated with tracks reflecting the collection’s ethos, added another layer of depth to the immersive experience.
Through her dedication to architectural elegance and meticulous craftsmanship, Véronique Nichanian continues to redefine menswear at Hermès, blending tradition with innovation to create collections that resonate with a global audience. Her artistic vision, rooted in a deep appreciation for architecture and design, sets her apart as a visionary in the world of luxury fashion.
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