Price ~ $108.47
Crafted by a team of marketing experts, this authoritative and comprehensive full-color textbook blends accessible research and theory with real-world examples and case studies from renowned brands like Prada, Gucci, and Burberry. Students will gain a thorough understanding of the global fashion industry, covering topics such as fashion marketing, strategy, branding, communications, retailing, distribution, and the psychological aspects of consumer behavior in the fashion and luxury sectors. Dive into the dynamic world of fashion with this essential resource.
💡 Success Stories & Feedback:
Discover the ultimate guide to the global fashion industry with this authoritative and comprehensive textbook. Written by marketing experts, this full-color book is packed with accessible research, real-world examples, and case studies from top brands like Prada, Gucci, and Burberry. We love how this textbook covers everything from fashion marketing and strategy to branding, communications, retailing, and distribution. It also delves into the psychological factors that drive consumer behavior in the world of fashion and luxury. Whether you’re a student looking to deepen your understanding of the industry or a fashion enthusiast wanting to learn more, this book has something for everyone. Dive into the world of fashion with this essential resource that offers a well-rounded view of the industry from both a theoretical and practical standpoint.