Franco Fontana, a prominent fine jewelry brand from Italy, is renowned for infusing elegance into every detail while embracing innovation at its core. Recently honored with the prestigious Golden Brand award, the brand has introduced the exclusive Italian label Nanis to its collection. Nanis brings a unique blend of transformable, hand-engraved pieces that seamlessly merge tradition with contemporary style. In an exclusive interview, Maka Razmadze, Franco Fontana’s Director, sheds light on the brand’s evolving identity, its dedicated customer base, and its ability to harmonize heritage craftsmanship with everyday wearability.
Introducing Nanis, an Italian exclusive brand, Franco Fontana showcases modern and innovative jewelry that breathes new life into precious objects. Nanis’ collections feature iconic pieces that effortlessly transform with a simple touch, transitioning from bracelets to necklaces and from elegant to casual styles. The brand’s distinctive hand engraving highlights its exceptional craftsmanship, with golden pearls defining many of its collections and offering fresh interpretations each time.
With regular updates to its collections, Franco Fontana ensures that customers have the opportunity to acquire their desired pieces promptly. The brand’s jewelry is known for its addictive appeal, with each new collection maintaining the same level of impressiveness as its predecessors. Moreover, Franco Fontana has several new products in the pipeline, set to be gradually introduced to its clientele.
Receiving another Golden Brand award marks a significant achievement for Franco Fontana, underscoring the brand’s commitment to creating valued and appreciated jewelry. However, Razmadze emphasizes that the ultimate success lies in the love and loyalty of their customers, a sentiment that surpasses any accolade or recognition.
Winning the Golden Brand award not only acknowledges Franco Fontana’s work on a broader scale but also positively influences consumer perception. The award serves as a testament to the brand’s excellence and is integrated into its PR and marketing strategies to bolster trust and showcase its accomplishments.
Franco Fontana’s design philosophy is characterized by its wide appeal, catering to diverse tastes and preferences. The brand distinguishes itself by offering a range of pieces that cater to both classic luxury aficionados and those seeking trendy, modern designs. From refined pieces exuding mature elegance to youthful, fashion-forward collections, Franco Fontana caters to a broad audience, including individuals who may not have previously favored gold jewelry.
Exclusive collections from Franco Fontana exemplify exquisite craftsmanship, refined design, and traditional Italian jewelry-making techniques. These collections include diamond pieces crafted in 750 gold with internationally recognized quality certificates, the laser-cutting technology and modern elegance of the Dorica Collection, the exclusive men’s line Maxioro, the authentic Italian goldsmithing traditions of the Caoro line, and the vibrant and feminine Pomi collections that introduce color and vibrancy.
Franco Fontana prides itself on being a brand for everyone, appealing to customers seeking sophisticated high-end jewelry as well as those interested in more affordable, trend-driven pieces. The brand’s goal is to make jewelry accessible to all individuals, irrespective of gender, personal style, or budget.
Reflecting on the challenges faced as Franco Fontana’s director in the jewelry industry, Razmadze acknowledges various obstacles that have been overcome over time. One of the primary challenges was creating jewelry that could be worn daily by everyone, not just for special occasions or as investments. Franco Fontana has successfully achieved this goal, offering pieces that are both exquisite and wearable for everyday use.
Customer engagement is a pivotal aspect for Franco Fontana, with customer feedback playing a crucial role in shaping new collections. The brand values the input and emotions shared by its loyal clientele, using this interaction to design collections that resonate with customers’ tastes and preferences.
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