Granado, a renowned Rio de Janeiro-based beauty group, recently made a strategic move towards clean beauty by acquiring the emerging brand Care Natural Beauty. Founded in 2018 by Patrícia Camargo and Luciana Navarro, Care Natural Beauty has gained recognition for its organic and natural skincare and makeup products infused with biotechnological active ingredients.
This acquisition marks Granado’s foray into the thriving clean beauty sector, a market projected to reach a substantial value globally by 2028. By incorporating Care Natural Beauty into its portfolio, Granado aims to tap into a younger, environmentally-conscious consumer base while reinforcing its position in the skincare industry.
With ambitious growth plans in sight, the integration of Care Natural Beauty into the Granado group paves the way for expanded market presence both within Brazil and on a global scale. Leveraging Granado’s expertise in large-scale production, Care Natural Beauty is poised for significant development and market penetration.
Granado and Care Natural Beauty have outlined a bold vision for the future, including plans to establish 28 company-owned stores and 35 kiosks by 2028. The strategic partnership also sets the stage for international expansion, drawing on Granado’s established footprint in global markets, with 10 stores currently operating outside Brazil.
Expressing optimism about the acquisition, Sissi Freeman, Marketing and Sales Director of Granado, emphasized the synergy between the two brands in meeting evolving consumer demands for environmentally-friendly beauty solutions. The collaboration aims to cater to a discerning clientele seeking sustainable and effective skincare products.
Granado anticipates a significant surge in sales for 2024, projecting a 24% increase compared to the previous year. With a network of 100 boutiques across Brazil and concept stores in key international locations like Paris, London, and New York, Granado has established a strong retail presence.
Notably, Granado’s acquisition history includes the renowned perfume brand Phebo, founded in 1930, which saw expansion and diversification under Granado’s stewardship. In 2016, the group garnered further recognition when the Spanish company Puig acquired a 35% stake in Granado, signaling industry validation of its growth trajectory.
As the beauty landscape continues to evolve, strategic alliances like the Granado-Care Natural Beauty partnership underscore the industry’s shift towards sustainable practices and consumer-centric innovation. The collaboration signifies a broader trend within the beauty sector towards cleaner, more ethical product offerings that resonate with a socially-conscious audience.
With a firm commitment to environmental stewardship and quality, Granado’s acquisition of Care Natural Beauty exemplifies a strategic move towards aligning with market trends and meeting the growing demand for natural beauty products. As the beauty industry embraces sustainability and conscious consumerism, partnerships like these pave the way for a more eco-friendly and socially responsible future in cosmetics.
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