Hammitt, a Californian label that gained popularity in the early 2000s, owes its success to Lindsay Lohan. The brand has seen a resurgence among Gen Z fashion enthusiasts, with Jenna Ortega showcasing a studded bag from Hammitt’s retro collection during Paris Fashion Week. The $575 Tom Bag, crafted from soft pebbled leather, exuded a perfect mix of slouchiness and spaciousness, adorned with silver gunmetal buckles and red twill lining that complemented the standout studs along its base.
Jenna Ortega effortlessly incorporated the Hammitt bag into her ensemble, pairing it with a black unstructured blazer, a vintage band tee, and black trousers that aligned with current fashion trends. While her footwear remained somewhat elusive in the photos, Ortega’s signature style likely included chunky lace-up boots peeking out from under her pant legs.
In a recent Vogue interview titled “In the Bag,” Jenna Ortega shared her affinity for the Hammitt Tom Bag, revealing that she appropriated it during a fitting session with her stylist, Enrique Melendez. Her admiration for the bag’s red interior led to its inclusion in her handbag collection. This endorsement coincided with Lola Tung, another rising star, showcasing a $465 Hammitt Kyle bag during her press tour in Paris, effortlessly blending suede brown tones with silver hardware accents.
It’s evident that Hammitt has resonated with the Gen Z demographic, garnering favor among influential fashion figures. With celebrities like Olivia Rodrigo, Sabrina Carpenter, or Ariana Greenblatt potentially joining the Hammitt bandwagon, the brand is poised for further success in the competitive fashion market.
Meguire Hennes, a fashion staff writer at Marie Claire, emphasizes the impact of celebrity fashion choices on trends and consumer behavior. Hennes delves into the nuances of red-carpet styles and Instagram posts, offering insights into the brands and designers favored by A-list personalities. With a background in fashion studies and a wealth of industry experience, Hennes provides expert commentary on evolving fashion landscapes.
As the fashion industry continues to evolve, the intersection of celebrity influence and emerging trends remains a focal point for enthusiasts and industry professionals alike. Hammitt’s revival through endorsements from notable figures like Jenna Ortega signifies a broader trend of nostalgia and reinvention within the fashion landscape, showcasing the enduring appeal of timeless designs reimagined for contemporary audiences.
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