Natural Beauty Market Soars: Revenue to Hit $26.69B by 2030

The natural beauty products market has been on a steady rise globally, with the natural personal care segment of the beauty and personal care industry projected to experience significant growth from 2025 to 2030. Forecasts indicate a substantial increase in revenue, with a total gain of four billion U.S. dollars, marking a 17.61 percent growth. This growth trajectory is expected to culminate in a new peak revenue of 26.69 billion U.S. dollars by 2030, following a decade of consecutive revenue increases.

Over the years, the revenue of the natural personal care market has shown a consistent upward trend, reflecting the growing consumer preference for products made from natural ingredients. This trend is not only evident on a global scale but also at regional levels, with key insights revealing changing revenue patterns in segments like cosmetics and personal care markets worldwide. For instance, Japan’s personal care market has seen an increase in average revenue per capita, indicating a shift towards natural and organic products.

The natural personal care market encompasses products designed for personal cleansing and shaving, emphasizing the use of minimal synthetic chemicals. Skincare products such as lotions and facial cleansing items fall outside this market segment. The rising demand for natural ingredients in beauty products underscores a shift towards sustainable and eco-friendly alternatives. Consumers are increasingly valuing products that align with their preferences for clean, green, and skin-friendly formulations.

In the United States, the market for natural personal care products is also witnessing substantial growth, with revenue projections indicating a positive outlook from 2018 to 2029. This growth is mirrored in the revenue of the natural cosmetics industry, reflecting a rising interest in organic skincare products among American consumers. The emphasis on natural ingredients is not only limited to cosmetics but extends to skin care products, highlighting a broader shift towards organic and sustainable beauty solutions.

Consumer behavior plays a pivotal role in shaping the natural beauty products market. Global consumers have shown a preference for green features in cosmetics and skincare products, indicating a growing awareness of sustainability and environmental impact. This trend is particularly pronounced in the United States, where consumers, especially women, are increasingly prioritizing the purchase of all-natural beauty products. The perceived value, skin-friendliness, and eco-conscious nature of organic beauty products are driving consumer choices in the market.

As the beauty industry continues to evolve, the demand for natural and organic cosmetics is expected to remain robust. The focus on clean beauty formulations, free from harmful chemicals, resonates with consumers seeking transparency and authenticity in their skincare routines. Brands that prioritize sustainability, ethical sourcing, and natural ingredients are likely to capture a significant share of the growing market. The future of the beauty industry appears to be intertwined with the rise of natural beauty products, reflecting a broader shift towards conscious consumerism and eco-friendly practices in the beauty sector.