British natural haircare brand, Noughty, has made a significant move by partnering with Holland & Barrett, a renowned health and wellness retailer in the UK. This strategic collaboration aims to bring Noughty’s award-winning, 97% natural formulations to a wider audience of conscious consumers. The brand’s global head of sales, Simon Ross, views this expansion as a crucial milestone that aligns with Noughty’s mission to democratize natural hair and scalp care.
Launching its range in Holland & Barrett, Noughty introduces some of its hero products tailored for various hair needs. From curly hair to scalp care and root stimulation, the brand is set to cater to a diverse clientele seeking plant-powered, high-performance solutions for their hair concerns. Vicky Kelly, the category director of beauty at Holland and Barrett, emphasizes the importance of offering expert-led, ingredient-driven products that address specific beauty needs.
As part of Holland & Barrett’s Beauty Transformation initiative, Noughty’s arrival with 24 SKUs online and 13 in stores highlights a commitment to holistic hair care. The inclusion of Detox Dynamo underscores the brand’s focus on scalp health as a foundation for vibrant, healthy hair. This launch signifies Noughty’s dedication to supporting hair at every stage of its journey, with more innovative solutions on the horizon.
Combining naturally derived ingredients with advanced scientific formulations, Noughty promises real, measurable results for consumers seeking clinical efficacy in their haircare routine. With a focus on delivering stronger, healthier hair, the brand bridges the gap between natural beauty and clinical performance. Co-founder Rachel Parsonage sees this partnership as a testament to Noughty’s mission of making natural, results-driven haircare accessible to all.
By joining forces with Holland & Barrett, Noughty solidifies its position as a go-to brand for affordable-luxury hair and scalp care. With a commitment to transparency and quality, the brand offers products free from sulfates, silicones, and parabens, aligning with consumers’ increasing demand for clean beauty solutions. This strategic collaboration underscores Noughty’s dedication to championing conscious beauty practices from root to tip.
As the natural beauty products market continues to expand, partnerships like the one between Noughty and Holland & Barrett reflect a growing consumer preference for clean, effective haircare solutions. With a focus on sustainability, ethical sourcing, and performance, brands like Noughty are poised to meet the evolving needs of beauty enthusiasts seeking natural alternatives in a crowded market.
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