As 2025 approaches, Vogue’s beauty team reflects on the standout natural beauty products that have captured their attention and transformed their routines. From nostalgic makeup finds that went viral on social media to sustainable skincare innovations that have redefined beauty regimens, the year has been a treasure trove of discoveries for the editors.
Senior beauty editor Margaux Anbouba swears by Tarte’s Colored Clay CC Undereye Corrector, a game-changer that has her reaching for undereye concealer daily. On the other hand, beauty & wellness editor Morgan Fargo has been smitten with Allies of Skin’s Repair Serum, which has worked wonders in improving redness and discoloration. Meanwhile, beauty editor-at-large Arden Fanning Andrews has found solace in Beekman 1802’s mist for refreshing and illuminating the skin.
Among the standout products are the Parfums de Marly Delina Eau De Parfum, known for its flirty and feminine fragrance, and Dermalogica’s Pro Collagen Banking Serum, lauded for its transformative effects on the skin. Chanel’s Le Vernis Longwear Nail Color and Merit’s Signature Lip also make the list as must-have beauty essentials.
From high-tech gadgets to timeless classics, the editors have curated a list of products that have left a lasting impact on their beauty routines. Whether it’s a repairing serum, a nourishing lip oil, or a hydrating facial mist, these products have earned their place as top picks in the ever-evolving landscape of natural beauty.
As the beauty industry continues to embrace natural and sustainable products, these recommendations from Vogue’s beauty experts offer valuable insights into the latest trends and innovations shaping the world of beauty in 2025. With a focus on quality, efficacy, and sustainability, these products reflect a growing demand for clean beauty options that deliver results without compromising on performance.
From skincare serums to makeup essentials, the 65 best beauty products of 2025 represent a diverse range of brands and formulations that cater to the evolving needs and preferences of beauty enthusiasts. As consumers increasingly prioritize natural ingredients and eco-conscious practices, these products serve as shining examples of the industry’s commitment to providing effective and environmentally friendly beauty solutions.
