In 2025, Vogue’s beauty team reflects on the standout natural beauty products that have made a mark. From innovative skincare to captivating fragrances, the year has been a playground for editors to discover new favorites and rediscover classics.
Among the top picks is Tarte’s Colored Clay CC Undereye Corrector, praised by senior beauty editor Margaux Anbouba for its transformative effect. Across the pond, beauty & wellness editor Morgan Fargo swears by Allies of Skin’s Repair Serum for its skin-enhancing properties. Meanwhile, beauty editor-at-large Arden Fanning Andrews has fallen for Beekman 1802’s mist for a skin-refreshing experience.
The allure of Parfums de Marly’s Delina Eau De Parfum is undeniable, with its flirty and feminine floral notes. Other notable mentions include U Beauty’s The Return Eye Concentrate, lauded for its hydrating properties, and D.S. & Durga’s Debaser Eau de Parfum, a scent that garners compliments wherever it goes.
Makeup enthusiasts have found new favorites like Danessa Myricks’ Yummy Skin Lift & Flex Concealer, lauded for its natural finish, and Byredo’s Liquid Lipstick Matte, a long-lasting lip essential. For haircare, Hair By Sam McKnight’s Love Me Do Nourishing Shine Oil has become a go-to for adding shine and taming frizz.
From skincare serums to makeup essentials, the beauty products of 2025 have captured the hearts of Vogue’s beauty experts. With a focus on natural ingredients and innovative formulations, these products have redefined beauty routines and set new trends in the industry.
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