The beauty industry is abuzz with terms like “natural” and “sustainable,” but what do they really mean? While these labels are often used interchangeably, they carry distinct implications. Companies use these terms to convey their dedication to consumer health and environmental well-being. However, the quest for products that embody both natural and sustainable qualities is a challenging one, compounded by the lack of clear definitions for these terms.
According to Ana Green, Education Manager at Formula Botanica, the concept of natural beauty emerged before sustainability became a focal point, leading to a misconception that natural products are inherently sustainable. In reality, this is not always the case. The beauty industry has witnessed various interpretations of natural and sustainable over the years, with no universally agreed-upon definitions. “Natural” typically refers to products primarily derived from natural sources like plants and minerals, as opposed to synthetic ingredients. On the other hand, “sustainable” products prioritize environmental preservation in their formulations.
Despite their apparent connection, the terms “natural” and “sustainable” are not regulated, allowing companies to define them subjectively. Kaley Beins, a senior scientist at the Environmental Working Group, highlights that these terms do not guarantee human health and safety. Merely being naturally derived or sustainably manufactured does not automatically equate to safety. Transparency in sourcing, as emphasized by Allison Audrey Weldon, CEO of Sangre de Fruta, is crucial for ensuring accountability in the beauty industry.
The interplay between natural and sustainable elements in beauty products can be intricate. While some natural ingredients may be unsustainable due to factors like overharvesting and long-distance transportation, considering the entire life cycle of an ingredient can reveal its sustainability. For instance, locally sourced lavender used by Weldon exemplifies a sustainable natural ingredient, supporting local industries and minimizing environmental impact. However, the extraction process of ingredients like rose otto oil may pose sustainability challenges, prompting a comparison with synthetic alternatives.
Many beauty brands opt for natural ingredients for their perceived effectiveness, attributing benefits like anti-inflammatory properties and essential nutrients to these sources. In light of environmental concerns and resource depletion, sustainability has become a pressing issue in the beauty industry. Brands like Herbivore Botanicals are exploring sustainable alternatives like upcycled ingredients to mitigate environmental impact.
While reducing consumption remains the most sustainable approach to skincare and cosmetics, industry players are increasingly focusing on initiatives like regenerative farming and sustainable sourcing. Collaborative efforts between public and private entities are deemed essential by sustainability advocates like Sonia Ziveri from The Davines Group, emphasizing the need for collective action to drive meaningful change in the industry.
As consumers navigate the realm of natural and sustainable beauty products, critical evaluation and research are key. By questioning and investigating product claims, consumers can make informed choices that align with their values. The evolving landscape of the beauty industry underscores the importance of mindful consumerism, where realism and awareness drive decision-making.
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