Polestar 3 Wins Luxury Vehicle of the Year 2025

Luxury cars have taken center stage in the automotive industry, offering buyers an array of choices that cater to their discerning tastes. In 2025, the landscape of luxury vehicles is defined by diversity and innovation. Legacy brands are reinventing their classics to stay ahead in the market, while new players are challenging the status quo with fresh perspectives.

The Car of the Year 2025 competition by Chasing Cars featured a lineup of luxurious models that showcased a blend of power, refinement, and cutting-edge technology. Eight contenders vied for the prestigious title, representing five manufacturers and embodying a range of design philosophies and performance capabilities.

Polestar 3 emerged as the undisputed winner of the Luxury Vehicle of the Year award. This electric SUV redefined the driving experience with its exceptional balance of ride quality, handling, and range. The Polestar 3 not only excelled as an electric vehicle but also set new benchmarks for luxury and performance in its segment.

Crafted on a platform shared with Volvo, the Polestar 3 exudes sporty elegance with its sleek design and spacious interior. Its driving dynamics rival high-performance estates, offering a thrilling yet comfortable ride. The vehicle’s attention to detail, from premium materials to advanced features, underscores its commitment to luxury and sustainability.

In a close second was the BMW 5 Series i5 eDrive40 M Sport, showcasing BMW’s versatility in offering a range of powertrain options. The i5 impressed with its stately design, refined performance, and serene driving experience. Despite facing stiff competition, the BMW 5 Series maintained its reputation for luxury and driving pleasure.

Lexus GX and Audi Q6 E-Tron secured respectable positions in the competition, each bringing unique strengths and characteristics to the table. The Lexus GX impressed with its off-road capabilities and powerful engine, catering to the rugged yet refined Australian market. Meanwhile, the Audi Q6 E-Tron combined elegant styling with a comfortable ride, appealing to luxury SUV enthusiasts seeking a premium driving experience.

However, not all contenders fared equally well. The Polestar 4 and Cadillac Lyriq fell short of expectations, highlighting the challenges of balancing innovation with execution in the competitive luxury segment. While the Polestar 4 showcased a well-crafted interior, its lackluster driving dynamics left room for improvement. On the other hand, the Cadillac Lyriq struggled with build quality issues and pricing concerns, failing to make a strong impression in the luxury market.

The Car of the Year 2025 competition underscored the evolving landscape of luxury vehicles, where innovation, performance, and craftsmanship converge to redefine automotive luxury. As consumers demand more from their luxury cars, manufacturers continue to push boundaries and set new standards in the pursuit of excellence.