A Swiss natural beauty brand is making its mark in Italy with products designed to shield the skin from the harmful effects of blue light emitted by electronic devices. Kenzai Cosmetics, a Swiss start-up, has introduced a range of anti-ageing skincare products in Italy, aiming to combat the skin-ageing effects of blue light exposure from smartphones, tablets, computers, and TVs. The company’s innovative products are formulated with rare and natural ingredients like ectoin and bulbina frutescens sap to provide protection against blue light and urban pollution, such as smog.
Kenzai Cosmetics recently received the prestigious ‘New Brand of the Year 2024’ award at the European Natural Beauty Awards in Stockholm, recognizing its commitment to using natural ingredients and sustainable practices. The brand’s products are free from chemical synthesis and alcohol, utilizing natural Swiss Alpine water and eco-friendly packaging like glass bottles and airless containers. Moreover, Kenzai Cosmetics holds the ‘Natrue’ certification, guaranteeing the use of GMO-free and 100% natural ingredients in its cosmetics.
The Swiss ambassador to Italy, Roberto Balzaretti, emphasized the significance of economic ties between Switzerland and Italy, particularly in innovative sectors like cosmetics. Switzerland is known for its excellence and innovation in Europe, and collaborations between the two countries support the growth of pioneering companies like Kenzai Cosmetics. Co-founder Barbara Darbellay-Moor expressed enthusiasm about expanding the brand’s presence in Italy, emphasizing the positive reception of their products in the market.
La Rinascente, a renowned Italian retailer, strategically chose to partner with Kenzai Cosmetics due to the brand’s emphasis on natural ingredients, innovation, and social responsibility. Giorgio Caputo, the store manager of La Rinascente in Rome, highlighted the importance of such partnerships in maintaining a strong reputation and delivering value to customers. By combining innovation, natural elements, and Swiss craftsmanship, Kenzai Cosmetics is establishing itself as a frontrunner in skincare products designed to protect against blue light—a prevalent concern in modern beauty routines.
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